BMW Z4 Design, Discovery HD Theater

ALP Communications
Concept & Execution: Sarah Yarnell
Director: Verena Demircan
Editor: Tom Blainey
Running footage courtesy of BMW AG

GSD&M Idea City
Writer: Ryan Carroll
Art Director: Scott Brewer
Creative Director: Jay Russell
Producer: Jeff Johnson

Platinum EMPixx Award
Platinum Remi at Worldfest

EMPixx Judge’s comments:
Excellent opening visual. Powerful visuals of car designer working and talking. Good use of HD format. Showing the car as it evolves is a great story, especially told by the designer. Beautiful piece of work.

Fairway to the Future, Western Golf Association

Concept: ALP Communications
Story & Producer: Sarah Yarnell
Director: Ned Miller
Editor: Anthony Baird

Gold Empixx Award
Gold Remi at Worldfest

EMPixx Judge’s Comments:
Unique pitch featuring the Evans Scholarship. Very nicely done piece. The focus on the young people was very well done, and told the story well.

BMW Design Archive

Concept: ALP Communications
Director: Sarah Yarnell
Cinematographer: Tom Wittmann
Editor: Anthony Baird

Platinum Empixx Award
Silver Remi at Worldfest

EMPixx Judge’s Comments:
Interesting open with large drawings. The trip into the design archives is a unique way to grab the attention. Well shot and edited, told in a conversational way by a real person. Excellent visuals — the use of hand-held camera was perfect. Feels like the viewer is getting an "inside look" at BMW. There was no need here for
FX, and the visual techniques were so much more effective. SIMPLE WORKS!!!

Death Valley Heat Testing

Concept: ALP Communications
Story & Producer: Sarah Yarnell
Director: Craig Hotti
Editor: Anthony Baird

Gold Empixx Award
Silver Remi at Worldfest

EMPixx Judge’s Comments:
Fast-paced visuals, well edited. Nice, restrained use of FX. Well done.

BMW 5 Series Interior Details

Concept: ALP Communications
Story & Producer: Sarah Yarnell
Director: Verena Demircan
Editor: Tom Blainey

Platinum Empixx Award
Bronze Summit Award

EMPixx Judge’s Comments:
Nice opening comparing vintage watches with auto interiors. Good insight into the interior of the car. Well done.