
Fairway to the Future (25-min. Documentary for NBC and Internet)
Evans Scholars Foundation, Western Golf AssociationFor years we had been trying to figure out a dynamic way of telling the Evans Scholars story to our friends and new, potential donors. Our Evans Scholars program truly gives young men and women an opportunity of a lifetime to attend college on full tuition and housing scholarships, but our efforts to capture that in a video always seemed to fall just a little bit short.
ALP Communications did a good deal of research in preparing the "Fairway to the Future" documentary, then developed an approach that told our story in a meaningful, impactful way. The documentary walks with the caddies on the course, in the classroom, at home and finally into our scholarship candidate selection meetings, where the candidates share their hopes, dreams and aspirations with a roomful of mostly strangers — our scholarship selection committee.
The gift of education is a gift that continues far beyond the college years, and "Fairway to the Future" captures that life-changing aspect of the Evans Scholars program. We've distributed more than 35,000 videos to date, and those who view it are unanimous in their praise — both for the message the video imparts and for the charitable program it portrays.
—Gary Holaway
Evans Scholars Foundation
Western Golf Association
Videos for Owners and In-Dealership Kiosk
BMW of North America, LLCOver the last several years ALP Communications and their creative director Sarah Yarnell and I have worked closely together to produce many, many outstanding videos for BMW of North America. Based on that great experience, I could tell you about their outstanding and extremely talented crews, the excellent nature of their editing, their on-time delivery, their very diligent dedication to high quality production values — and especially their very competitive pricing — but all of that would not get at the essential core of what they do that makes them different, special and gives their customers that “je ne sais quoi” something that is hard to find elsewhere. In the soul of their being they are storytellers, so with every project they search and somehow usually manage to find the unique aspect of the thing and bring it out in a way that makes for fascinating, entertaining and informative video. On top of all that and, perhaps best of all, they are fun and very professional to work with.
— Robert Plante, In-House Consulting Producer
BMW of North America, LLC, 2001 -2011
Manual in Motion® Program (series of 60-min. interactive DVDs)
Volvo Cars of North America, LLCOver several years, ALP developed award-winning multimedia feature introductions for Volvo Cars of North America, LLC. I worked with Sarah Yarnell at ALP as Volvo’s product owner. Our objective was to produce feature demonstrations that would reinforce the brand and ease customers into a frustration-free ownership experience. As is sometimes true with a new product launch, Sarah would often begin with little more than secondhand descriptions of vehicles that did not yet exist. Nevertheless, ALP’s final product consistently exceeded expectation.
Sarah’s love of craft is evident in her creativity and discipline, and in the enthusiasm she brings to her work. She has empathy for the customer and a talent for describing things so that even technically obscure functions seem simple and straightforward.
It was always Volvo’s good fortune to entrust customer perceptions to Sarah’s capable hands and my great pleasure to work her. I highly recommend ALP for any pursuit that demands an exceptional level of creativity, sensitivity, and professionalism.
—Barry Morse, Senior Regulatory Engineer
Volvo Cars of North America
Mazda6 and Mazda CX-9 Interactive Owner’s Manuals (Internet)
Mazda North American OperationsSarah took a concept and managed to create a very creative and well engineered solution at a reasonable cost to Mazda. She is excellent at managing the execution and expectations of the client and I would highly recommend both her and ALP as a vendor partner.
—Bill Hughes, Group Manager, Customer Experience
Mazda North American OperationsALP Communications was a new vendor for us to engage with on the Mazda account and Sarah Yarnell’s professionalism and management savvy were key to making the engagement an award-winning success. I was impressed by her prompt responsiveness to any question or issue with the way she’d immediately engage with solid, workable ideas and solutions to ensure the project continued moving forward with accuracy and quality. Sarah has great collaboration skills and worked to ensure that our team and ALP’s were on the same page. Sarah is an absolute joy to work with!
—Rose Eliff, Project Manager
iCrossing
Customer Anticipation Program (DVDs with 24 brand mini-documentaries)
BMW Group CanadaALP has provided us with a great resource that we weren't aware of. In leveraging this, we have been able to expand our brand experience to new channels and provide added value to our customers. Sarah is very resourceful, personable and detail oriented to provide her clients with the best possible solution. Her international work and contacts make her a great source of information and her knowledge and expertise allow her to deliver an outstanding final product.
—Ina Mundy
Retailer Sales and Marketing Operations Manager
MINI Canada
"Signature 100" Individualized Communication (hosted Web videos)
Fisker AutomotiveI had a rewarding experience working with ALP. We had to find a unique way to communicate with our customers, and through a series of creative problem-solving challenges that required intensive teamwork and legwork, ALP created ‘custom’ customer videos that received great praise. We were truly in a relationship and their attention to detail was superb.
—Sylvia Lopez-Navarro
Manager, Marketing & Retail
Fisker Automotive
